Incy TemplatesPractical tools for turning an idea into a product people want.
Five connected steps from assessing your idea to finding your first customers. Guides show you how, Templates structure the work, Tools help you do it interactively.
Create a Product
Five connected steps from assessing your idea to finding your first customers.
- 1
Assess the idea
Product Idea Assessor
Work out how much evidence your idea actually needs before you commit real time or money to it.
- 2
Understand customers
Customer Discovery Kit
Find out what potential customers actually do and need, without leading them to agree with you.
- 3
Test demand
Customer Demand Test
Test real demand for your idea through behaviour, not opinion, before you build anything.
- 4
Scope the MVP
MVP Scoper
Work out the smallest useful version of your product worth building first.
- 5
Find first customers
First Customers Planner
Plan how you'll find your first customers instead of hoping they find you.
How each step helps
Guide, Template and Tool are complementary ways to use the same underlying method — not three separate products. Use whichever depth fits what you need right now.
Guide — Learn how
Understand the method, the reasoning behind it, and when it applies to your situation.
Template — Do the work
A structured starting point you complete or adapt, with a worked example included.
Tool — Do it interactively
Answer a few questions and get a calculated, structured result — faster than doing it by hand.
Product Idea Assessor
Is this idea worth pursuing? Classify it as Copy, Improve or Differentiate, answer four evidence questions, and get a scored readiness verdict — free, no account required, about 5–10 minutes.
Worked example
One idea, five steps — see it work end to end
Shift Swap — a shared, notified shift-cover board for retail and hospitality teams — runs through every step of the collection: classified as an Improve idea, tested with real interviews and a Fake Door Test, honestly scoped, and launched to warm leads first. The same example appears in every Guide, Template and Tool below, so you can see how the pieces actually connect.
Follow the full exampleBeyond the first five steps
Create a Product is the beginning, not the whole platform. Incy Templates also covers pricing and positioning, comparing decisions, working with AI, and the recurring habits of running a product once you've launched it — promoted as its own collection once there's real evidence people want it next.
See what else is availableFrom A Bit Gamey to practical tools
Some product families start as real experience and ideas written up on A Bit Gamey. We don't republish that writing as-is — a family only exists once the method behind it has been distilled, tested and turned into something genuinely reusable.
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